Eversana
By integrating Nixtla's AI-driven TimeGPT into its analytics framework, Eversana achieves 2.5x more prescriptions per call and strategic resource allocation, empowering faster and more confident, data-driven decisions
150%Efficiency in Prescriptions
When representatives follow TimeGPT's AI-driven recommendations, prescription outcomes increase 2.5 times compared to non-suggested calls
+10%Forecast Accuracy
Integration with TimeGPT has enhanced forecasting accuracy, enabling precise targeting and efficient resource allocation across marketing campaigns
Overview
Eversana is a global leader in pharmaceutical marketing and healthcare consulting, headquartered in Chicago, Illinois. With over 5,000 professionals, Eversana delivers comprehensive solutions across the entire product lifecycle—from commercialization and market access to patient services and data-driven insights.
Serving over 650 organizations worldwide and operating from more than 30 global locations, Eversana achieved approximately $5 billion in annual revenue as of March 2025. This robust presence underscores its strategic influence in navigating complex healthcare landscapes and bringing innovative therapies to market
By partnering with Nixtla and deploying TimeGPT, Eversana not only optimizes provider interactions but also harnesses cutting-edge AI tools to 'pharmatize' forecasting. Learn more about their commitment to AI on their LinkedIn post and EVERSANA's announcement
Volatile Demand and Forecasting Challenges
Eversana needed to enhance its forecasting capabilities to optimize provider interactions and marketing campaigns in a dynamic and competitive landscape. Pharma companies require informed predictions about which products or regions will be in high demand to effectively allocate resources at the right place and time. Accurate forecasting is essential for effective resource allocation in pharmaceutical marketing
- · Limited forecasting accuracy and inefficient resource allocation hindered optimal marketing performance
- · Dynamic prescription demand and complex market trends required a predictive tool to target high-value healthcare providers
- · Integration with existing IT systems and platforms like Tableau demanded a seamless and scalable solution
AI-Driven Forecasting for Strategic Optimization
Nixtla's TimeGPT, an AI-driven time series forecasting engine, was selected for its intuitive design, rapid integration, and unmatched predictive accuracy. By embedding TimeGPT into its analytics pipeline, Eversana transformed its forecasting process, delivering actionable insights and precise market trend predictions
- · Implemented TimeGPT to generate accurate forecasts based on historical data
- · Seamlessly integrated TimeGPT with Tableau and other existing BI tools
- · Enabled data-driven decision making that optimized call scheduling and resource allocation
Business Outcomes
[01]
Enhanced Marketing Efficiency
- 2.5x increase in prescriptions per call
- Streamlined Tableau integration for rapid insights
[02]
Data-Driven Decision Making
- Improved forecasting accuracy for dynamic market trends
- Optimized resource allocation leading to increased revenue
[03]
Strategic AI Adoption
- Partnerships with platforms like AWS enhance technology integration
- Positioned as an industry leader in AI-driven healthcare solutions
Nixtla's seamless integration with our existing technology stack and BI tools has revolutionized our forecasting process. With TimeGPT, our team now makes faster, more confident, data-driven decisions that drive significant business value
Data Scientist, Eversana